# Real Business Consulting

> Build. Launch. Grow. Help to build, launch and grow your first or next profitable small or one-person business, in any industry, so you can earn more, work less and live well. Part of Real Performance Solutions, whose mission is to make it easy for anyone to build, launch and grow a profitable small or one-person business.

## About

Real Business Consulting is run by David Bell and operated by Real Performance Solutions Ltd, registered in England and Wales (company number 13321901). David spent twenty years in corporate at Coca-Cola, Virgin Media and Virgin Mobile, then left to build his own businesses. Some worked and some didn't. Through his own businesses, coaching programmes, mastermind groups and mentors, he saw that the businesses that succeed are the ones built on systems.

## The problem

Eight in ten small businesses are struggling or surviving. The two in ten above them run on systems; the rest run on the owner. 61.6% of UK businesses started in 2019 had closed within five years (ONS, Business demography, UK: 2024).

## The system: the Real Business Engine

Every business has the same three jobs. The Real Business Engine gives each its own engine, three steps each, nine in all:

- **Lead Engine** (get more of the right leads): Target, Attract, Capture.
- **Sales Engine** (convert leads into customers or clients): Nurture, Offer, Close.
- **Loyalty Engine** (turn customers and clients into loyal fans who stay longer, spend more and refer their friends): Deliver, Retain, Refer.

Underneath sits the Customer Psychology Layer.

## The method

- **Clarity.** Where you are now, where you want to be and why, and the honest gap between the two. Everything else points at this.
- **Strategy.** What the business needs to look like to close that gap, and what needs doing, in what order. Written down, so you always know the next move.
- **Implementation.** Putting it in place, with the systems and tools to run it. Then the loop that makes it work: act on the plan, assess what happened, adjust what comes next.

## Build, Launch, Grow: where you start

- **I'm building.** You want to start your first or next business. Design the business, and build the engine it runs on, before you need it.
- **I'm launching.** You've started, and it isn't working yet. Get the engine working in the market and bringing in customers.
- **I'm growing.** You've been going a while, and you're getting by. Strengthen the engine so the business grows without depending on you for everything.

## Ways to work with us

- **Real Business Accelerator** (three months, one to one): Three months one to one with me. We go through Clarity, Strategy and Implementation together, build your Lead, Sales and Loyalty Engines and launch the business properly.
- **Real Business Consulting** (monthly, one to one): Ongoing one-to-one consulting for established businesses. Two levels of support, Advisory and Partner, depending on how closely you want to work together.
- **Real Business Systems** (done for you): We build your Real Business Engine and run it for you with an AI team, while you do the selling and decide what's next.
- **One-Person Business Launchpad** (four weeks, in a group, opens january 2027): The fast path to the first version of your business. Four weeks in a small group to get clear, build the simplest version that works and get it in front of real buyers.

The first step for one-to-one work is a free 45-minute call, behind a five-question application.

## Key pages

- [Home](https://realbusiness.consulting/)
- [How it works](https://realbusiness.consulting/how-it-works)
- [I'm building](https://realbusiness.consulting/build)
- [I'm launching](https://realbusiness.consulting/launch)
- [I'm growing](https://realbusiness.consulting/grow)
- [Work with us](https://realbusiness.consulting/work-with-us)
- [Real Business Accelerator](https://realbusiness.consulting/accelerator)
- [Monthly consulting](https://realbusiness.consulting/consulting)
- [One-Person Business Launchpad waitlist](https://realbusiness.consulting/launchpad-waitlist)
- [Lead Engine](https://realbusiness.consulting/engines/lead-engine)
- [Sales Engine](https://realbusiness.consulting/engines/sales-engine)
- [Loyalty Engine](https://realbusiness.consulting/engines/loyalty-engine)
- [About David Bell](https://realbusiness.consulting/about)
- [The Get Found Cheat Sheet (free)](https://get.realbusiness.consulting/get-found)
- [Apply for a call](https://get.realbusiness.consulting/apply)

## Contact

- Website: https://realbusiness.consulting/
- Operator: Real Performance Solutions Ltd (registered in England and Wales, company number 13321901)
- Registered office: 20-22 Wenlock Road, London, N1 7GU